I think that I may have stumbled onto a little traffic building tip. I have noticed that there are websites out there that just go out and scrape other peoples content, I have more than a few sites that do this as well. However, what never really dawned on me was that if I created the fresh RSS feeds then other sites would come through and scrape MY content. I presently see this as a good thing because when it is done properly it creates a link back to my website from theirs. If there are as many people out there scraping websites as I think there are, then I expect a lot of free backlinks. This is just another example of some of the things that I like about WordPress they have made it easy to create and implement a lot of the old SEO techniques into my site without any effort on my end.

One of the tactics that I have tried in the past was to create a link exchange directory on my website. I must admit that I found definite advatages to having a link exchange on my site. Surprisingly enough, I seemed to get a lot of increased traffic to my site when I did this. It would work in two different ways.

First, I always felt that taking the time and sending out a well thought out email to a targeted bunch of people increased my traffic and my sales because I was basically targeting my customer prospect lists for these link exchanges. Many times they would just go visit my site to see who I was and what it was that I did. Also, many of these people did not know what a link exchange was or let alone how to do it. All they new was that someone took an interest in their site, enough so that someone would actually want to exchange links with them.

Second, once in a while I would stumble onto someone that actually did want to exchange links and usually these were web savvy people and their site (or my link) would not be going away anytime soon. If done right, you can see traffic trickle in from your link exchange campaign for years to come.

I will get back to my original point of how I am noticing that people are actually scraping my content and distributing it out over the Internet. As long as link comes back to my site this sounds like a new kind of link exchange to me, only I do not have to add any extra links on my site so these links that are out there that link back to me become one way links. And if I am not mistaken, one way links have always been a good thing as far as Google is concerned. The Web 2.0 world is ever changing and it ideas like this that make me want to embrace it.