As an online marketer, I receive several emails a day promoting one product or another. I subscribe to most email marketing lists, mainly, to allow me to monitor what the other online marketing people are doing. I notice that there is a consistent trend as new products hit the market. There are a select number of individuals out there that do a very good job of introducing new products to the public and they do an exceptionally good job at finding other people to sell these products through affilliate marketing. Unfortunately, most of the people out there that were recruited to sell these new products have never tried them to begin with.

The product trends that I pay the most attention to are usually for informational products. These are products that tell me how I can become a better affiliate marketer and they also inform me about new ways to make money online. About once per quarter there will come a new product that just takes the affiliate marketing community by storm. This is usually generated by the uniqueness of the product and a well thought out marketing campaign.

The latest product that has hit the Internet is Niche Socializer. This is a product that boasts the ability to assist you to build your very own “Facebook” type of social networking site. With the current popularity of Facebook, the timing for introducing this product is right on and the current trend towards the popularity of Facebook should greatly assist in the sales of this product. However, as for the usefulness of the product, that still remains to be determined. My initial thoughts about a product like this instantly make me think “scam”. The only reason I say that is because of the way that these products are introduced. I have seen many products that have come about with a lot of hype through affiliate marketing that were a major waste of money. These usually fall into the new informational ebook or the digital “how-to” guide category. Most of these products are way overpriced and it would take a lot of time and effort to recoup your initial costs of buying the “how-to” ebook in the first place. This is also true for the new Niche Socializer software. While the product itself is a very good idea, the marketing campaign that they chose to implement this product raised the price of their product to an amount that very few people will be able to recoup anytime soon. True, there is money to be made by using this product, but the price threshold to purchase this product is just too great. Only a small percentage of the people that actually purchase this new software will see the profits advertised in it’s marketing deployment.

As I take a closer look at the marketing campaign for Niche Socializer I notice that the did not leave out any online marketing strategy and that there is good reason to take a closer look at how products like these are pushed out.

The guys behind Niche Socializer started by creating a new product for launch. They are not regurgitating old information or reselling someone elses product, they actually went out and created a new software product that ties right in with what is currently being used today. In this case, Facebook is the online entity that everyone is currently trying to figure out how to mimic and profit off.

They then solicited an affilliate sales program out to all of the top online marketers that would surely bring in a nice profit on each sale. By doing this properly (which they did), they create a “buzz” accross the Internet. You know that they have done a great job pre-marketing to affiliates when you can do a Google search days before the launch and can find that the top 50 pages of results contain URL’s to every kind of positive review that you could think of, and this being for a product that most have not tried and have no proof of what the product is, let alone if it actually works. These marketers are usually all sucked in ahead of time by the lure of 50% commissions off of a $1000 price tag, and all they have to do is promote and advertise the product the only way that they know how.

The marketing pitch does not stop there. Once the online marketers get a hold of the new affiliate program, they put together their own “bonus” packages to encourage you to buy this software through a link from their website. The competition then becomes, who can provide the biggest bonus?

Add to the above mentioned that these marketing tactics will many times come with some sort of time restraint. For instance, this new product will only be available to select few customers, after that the doors are closed and you won’t be able to purchase the product anymore.

While they might have created a fantastic software product it has gotten saturated by too many bogus reviews and too many affilliates. The consumer can never really get an honest review on the product because the waters are too muddied.

This is not to say that Niche Socializer is a bad product, because I have not tried the product yet. However, I have wasted too much time and money on products that have come to market like this that many times are not worth the while.

Should you purchase this product? Maybe, but no way at the current $1000 price tag.